Analytics data is affected by many things, like your location, plan level, the political and economic environment, and so on . You will get maximum value out of the analytics we offer by focusing on improving your own numbers rather than comparing them with other providers whose circumstances and niche may be different.
If you are on a Standard or Premium plan, you can see thumbnail specific analytics, allowing you to work out which of your thumbnails get the best click-through rate.
When you select multiple photos to be shown as your thumbnail, Tryst will automatically switch between showing them when your profile is shown in search results and on the home page. Because they are shown at random, it can be hard to know which photos are working well and which are underperforming.
- CTR is the click-through rate, which is the percentage of people who see your photo in a thumbnail somewhere on Tryst (search results, similar profiles, category page, etc.) and then click on it. This helps you determine which photos get the greatest enagement.
- Clicks counts the number of times the photo was clicked on when it showed up in search results, similar profiles, category page, etc. A click is the action a user takes to load your profile from where they saw your thumbnail.
- Impressions count the total number of times that this photo was shown somewhere other than your profile (again that means search, category pages, similar profiles, etc.).
- Views counts the number of times a person viewing your profile page focused on this photo (e.g., clicking on it to show it in fullscreen mode). This metric is the one that happens only on your profile, not elsewhere on the site, and shows you which photos potential clients are gravitating towards.
If you find that some of your thumbnails have great click-through and others get far less, you might want to change out the underperforming ones to improve your CTR across all of your thumbnails. Photos that are part of your gallery but aren't thumbnails will show N/A in the CTR column and nothing in the clicks and impressions columns.
To take it to the next level, look at what is featured in your highest-performance thumbnails. That way, you can gain some additional insight into what potential clients are looking for, and use this to tailor not just your thumbnails but the rest of your marketing strategy.